Creating a website is essential for your company to achieve more visibility on the internet and, consequently, conquer a greater number of customers.
It works as a showcase for your business, containing all the important information for your audience. And also increase brand visibility, and facilitate customer service. Thus, when he contacts the company, he is sure of what he wants or even clarified his main doubts on the website itself.
There are still numerous advantages to creating a website for your business, especially if you have a digital marketing job.
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Creating a website for your business builds credibility
The internet is already part of people's daily lives. In addition to the computer, virtual space is in the hands of potential consumers through smartphones, which are increasingly evolving. So, people look for companies, services, products, doubts, experiences, that is, they look for everything on the internet and are used to solving their problems there.
A company that still does not have a digital presence loses space to competitors that do. People see this company as outdated and unreachable (since it doesn't offer a way to communicate with them), which can damage its credibility.
 
Greater company visibility
With a website, it is possible to be on the internet and grow with digital marketing work that makes it possible to gain very expressive results, attracting potential customers, building relationships, providing positive experiences and generating more conversions. In addition, the site breaks down the barriers of geographic location.
Depending on your type of product or service, your performance will no longer be restricted to customers who are close to your company; instead, you will be able to deal with customers from anywhere in the country and around the world.
 
Possibility of new customers
With a website and a good digital marketing strategy, it is possible to attract new customers. In digital marketing, there is a wide variety of strategies, techniques and actions, and it is possible to count on the help of professionals or specialized agencies to identify the best ones for your company.
A good digital marketing plan, suited to your company's goals and the audience you want to reach, results in endless possibilities for attracting new customers.
 
Interaction with social media
If your audience is a fan of social media, you also need to be present in this universe, and a website can help you maximize your results on these channels (and vice versa).
Your website may have links that direct visitors to your media profiles, for example, and blog articles may allow for sharing, comments and likes on social media. In the same way, through social networks, you can generate traffic to the content published on your website.
 
Possibility to increase conversions
Through the website, the company is able to promote its products and services in a visual, dynamic and attractive way, providing a positive experience for visitors. In addition, you can use actions that encourage a closer relationship between your business and your visitors (such as creating landing pages and pop-ups), leading them to the final purchase decision or closing a contract.
Depending on the segment, it is also possible to invest in an online budgeting tool or an online store, increasing sales even more.
 
Get found by Google users
As we say, people are looking for everything on the internet – and if they don't find your business, they will surely find your competitor. Google is the biggest search engine on the internet and it's what most people turn to when they have a question or need to solve a need.
Therefore, the creation of your company's website must be done according to SEO (Search Engine Optimization) techniques, which allow Google robots to see it as quality and relevant to the users' experience. Factors such as a fast and quality server, well-structured content and the correct application of tags allow your website to be better positioned on Google pages.
 
Ease of standard answers
Your company likely has a list of near-standard questions and questions that are common to most people. With a website, you can create a specific and unique FAQ page. This facility for visitors to find information generates a positive feeling towards the company, as it facilitates their search for information and also helps to overcome possible obstacles that may prevent the sale. In addition, it also reduces the number of contacts with your team, leaving them freer to perform other more important tasks in customer service.
 
Reduced cost in website creation
To take advantage of all the advantages that we have already mentioned, there is no need to make a huge investment. Certainly, the investment to create a website for your company is much less than what it takes to open a physical store or an office. To better understand the costs involved, see our article on how much does it cost to have a website. The cost you will have to register a domain and open an account on a web hosting server is very low. We're talking less than R$100 per year for the domain and R$20 per month for hosting. Not to mention that when you have a company that specializes in this, the process is also much simpler.
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Rating your customers
Depending on your business segment, it is interesting that you have space on your website for customer feedback. This transparency shows that the company is open to listening and interested in improving its products and processes. Also, many people like to know what others are saying about their experience. Evaluate the possibility of creating a space on your website for reviews, testimonials, testimonials, suggestions, criticisms and complaints (depending on your business). Alternative to Traditional Advertising Traditional media such as television, newspapers, radio and other print publications require a high investment in both creation and transmission. On the internet, the investment in marketing can be much lower and your company's website can be seen by a more qualified audience, as the possibility of segmentation is much greater.
In addition, you have more freedom regarding the format in which you want to work and you can increase the potential for success by investing, for example, in interesting and attractive layouts that guarantee a longer stay for users on your site. A tip is to think about navigability and the ease of finding information on your website.
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Conclusion
Creating a website for your company is no longer a luxury or a whim,
but a necessary investment to stand out.
Do you already enjoy all the advantages that we present here?
If you don't have a website yet, why not start today?